Russian Parliament Approves “Right To Be Forgotten” In Search Engines

July 5th, 2015

If signed by President Vladimir Putin, law goes into effect in 2016, allows for broader removals than with the EU’s similar law.

The post Russian Parliament Approves “Right To Be Forgotten” In Search Engines appeared first on Search Engine Land.



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Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions

July 4th, 2015

Doodler Brian Kaas says his artwork was inspired by the aluminum chairs often used for July 4th backyard barbeques.

The post Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions appeared first on Search Engine Land.



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Yahoo! Search Testing Google Search Results

July 3rd, 2015

Search PandaMonium

A couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOL’s organic search results and paid search ads for a decade starting in January.

The search landscape is still undergoing changes.

I am uncertain to what degree they are testing search results from Google, but on some web browsers I am seeing Yahoo! organics and ads powered by Bing & in other browsers I am seeing Yahoo! organics and ads powered by Google. Here are a couple screenshots.

Bing Version

Google Version

Comparing The SERPs

Notable differences between the versions:

search provider Bing Google
top ad color purple blue
top ad favicon yes no
clickable ad area all headline
ad label right of each ad near URL once in gray above all ads
ad URL redirect r.msn.com google.com
ad units above organics 5 4
ad sitelinks many fewer
ad star rating color blue yellow
Yahoo! verticals like Tumblr & Answers mixed into organic results not mixed in
footer “powered by Bing” message shown missing

When the Google ads run on the Yahoo! SERPs for many keywords I am seeing many of the search arbitrage players in the top ads. Typically these ads are more commonly relegated to Google.com’s right rail ad positions.

The Google Yahoo! Search Backstory

Back in 2008 when Yahoo! was fighting to not get acquired they signed an ad agreement with Google, but it was blocked by the DOJ due to antitrust concerns. Unless Google loses Apple as a search partner, they are arguably more dominant today in general web search than they were back in 2008. Some have argued apps drastically change the way people search, but Google has went to great lengths to depreciate the roll of apps & suck people back into their search ecosystem with features baked into Google Now on tap & in-app keyword highlighting that can push a user from an app into a Google search result.

In Q4 last year Yahoo! replaced Google as the default search provider in Firefox in the United States.

And Yahoo! recently signed a deal with Oracle to bundle default Yahoo! Search settings on Java updates. Almost all the Bing network gains of late have been driven by Yahoo!.

A little over a year ago Yahoo! launched Gemini to begin rebuilding their own search ad network, starting with mobile. In their Q1 report, RKG stated “Among advertisers adopting Gemini, 36% of combined Bing and Yahoo mobile traffic was served by Yahoo in March 2015.”

When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are only required to give 51% of the search volume to Bing. There has been significant speculation as to what Yahoo! would do with the carve out. Would they build their own search technology? Would they outsource to Google to increase search ad revenues? It appears they are doing a bit of everything – some Bing ads, some Yahoo! ads, some Google ads.

Bing reports the relative share of Yahoo! search ad volume they deliver on a rolling basis: “data covers all device-types. The relative volume (y-axis) is an index based on average traffic in April, therefore it is possible for the volume to go above 1.0. The chart is updated on a weekly basis.”

If Yahoo! gives Google significant share it could create issues where users who switch between the different algorithms might get frustrated by the results being significantly different. Or if users don’t care it could prove general web search is so highly commoditized the average searcher is totally unaware of the changes. The latter is more likely, given most searchers can’t even distinguish between search ads and organic search results.

The FTC was lenient toward Google in spite of Google’s clearly articulated intent to abuse their dominant market position. Google has until August 17th to respond to EU antitrust charges. I am a bit surprised Google would be willing to run this type of test while still undergoing antitrust scrutiny in Europe.

Choosing to Choose Choice

When Mozilla signed the deal with Yahoo! & dumped Google they pushed it as “promoting choice.”

A cynic might question how much actual choice there is if on many searches the logo is different but the underlying ads & organic results are powered by Google, and an ex-Google executive runs Yahoo!.

“Any customer can have a car painted any colour that he wants so long as it is black.” – Henry Ford

Categories: 
yahoo

SEO Book

An Improved Gmail Clipper from Evernote

July 2nd, 2015

Evernote, the quintessential note-taking software, has released a new web clipper add-on for Chrome, Opera and Safari browsers. While the web clipper is primarily used for saving snapshots of web pages to Evernote, the updated version is much more efficient at archiving Gmail messages.

When you clip an email thread with the new Evernote clipper, it creates a de-cluttered view and re-formats the whole thread so it is more readable. And if you are clipping a lengthy email conversation in Gmail, you now have an option to select individual messages in the thread that should be saved into Evernote.

Save Gmail Messages without the clutter

Save Gmail Messages without the clutter

The Gmail Clipper for Evernote can also save the inline images and file attachments found in your email messages. For instance, if there’s a PDF document or an Excel sheet attached to a Gmail message, the files will be directly saved to Evernote in their native format along with the email message.

You can get the clipper at evernote.com/webclipper – you would need an Evernote account to activate the clipper in your browser.

In my testing, the clipper worked as advertised for Gmail. It could easily handle large threads with 20+ email messages, the file attachments were successfully saved and the rich-text formatting of HTML messages was well preserved in Evernote. If you are to share an email thread with someone, it may be a good idea to save it as a note in Evernote and then share the link.

Also see: The Best Evernote Tips & Tricks

One more thing. The web clipper helps you manually save your emails to Evernote. If you are looking for an automated way to archive multiple emails from Gmail into Evernote, you can use a Google Sheet.


The story, An Improved Gmail Clipper from Evernote, was originally published at Digital Inspiration by Amit Agarwal on 01/07/2015 under Evernote, GMail, Internet.
Digital Inspiration Technology Blog

SearchCap: Google Powering Yahoo, DuckDuckGo Auto Suggest & Google Search Console Combine

July 2nd, 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Powering Yahoo, DuckDuckGo Auto Suggest & Google Search Console Combine appeared first on Search Engine Land.



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Help Us Improve the Moz Blog: 2015 Reader Survey

July 1st, 2015

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn’t want to wait that long again, so we’re taking this opportunity to ask you how well we’re keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure we’re offering the most useful and valuable content we possibly can. When we’re done looking through the responses, we’ll follow up with a post about what we learned.

Thanks, everyone; we’re excited to see what you have to say!

Can’t see the survey? Click here to take it in a new tab.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

June 30th, 2015

Google still at 64%, while Bing holds on to the 20% share it reached in March.

The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land.



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SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam

June 29th, 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Register .SUCKS Domain Names Starting Today

June 29th, 2015

sucks domain name

.SUCKS domain names registration opens for general public today on 21 June. Its a domain name any brand would like to register, not to popularize, but rather to block and…

Read full original article at Register .SUCKS Domain Names Starting Today

©2015 QuickOnlineTips. All Rights Reserved.

Quick Online Tips

Change Cut SIM Card to Increase Mobile Internet Speed

June 28th, 2015

Cut SIM Card

Does your old cut SIM card have slow mobile data transfer speeds? Chances are you have never changed your SIM card since you brought it years ago. My SIM card was…

Read full original article at Change Cut SIM Card to Increase Mobile Internet Speed

©2015 QuickOnlineTips. All Rights Reserved.

Quick Online Tips

Prime Reasons for, why SEO plays in enhanced web traffic

It has been recently found that, the strategies opted by the SEO Birmingham companies have become critically significant to the success of small businesses. If your online business is not making use of SEO Birmingham, this write-up discusses prime reasons why you should opt for the local strategies used by SEO Birmingham companies.

As per the recent findings, more than 39% of the NETIZENS experience problems while searching for the local businesses over the Word Wide Wed. People know about the existence of the local business, but suffer inconvenience while locating web information about such businesses. The major reason behind such inconvenience suffered by the Netizens is that such business fails to understand the relevance of SEO Birmingham. Thereby, if your business provides products and services over the web nationally or internationally, search engine optimization can be of great help over making the brand visible on the search engine results.

Nowadays, more and more people rely on the Internet for finding local businesses

There have been times, when the local business did not worry about the scope of SEO, just word of mouth has been more than enough for spreading their existence to the local consumers. But, today as per the statistics more than 84% of the people make use of the Internet medium for locating the local businesses. No telephone directories, people rely on search engines.

Thus, it becomes essential to change the traditional marketing strategy to modern day strategy of online marketing.

SEO Birmingham costs a little less

If you are considering Adword strategy to capture the online marketing domain, you must be aware of the fact; the popularity of the keyword chosen is directly proportional to the amount of the fee paid. Selection of local keywords means lesser keyword competition, which means you need not pay extra costs.

Helps in reaping the benefits of advanced Google features

SEO companies in Birmingham, such as SEO Results4u at Avon House, 435 Stratford Road, Shirley, Solihull, West Midlands, B90 4AA 0121 746 3121 also contribute to the SEO landscape of their local area, be it Solihull, Birmingham or even the wider West Midlands area.

People are actually unaware about the fact, Google plus has changed the traditional way of Internet usage. If the keywords chosen are relevant to the domain to the local market, you very wisely unlock enhanced services offered by Google:

  • A map representing the physical location of a business
  • Appealing pictures with respect to the business
  • Make use of the reviews posted by the user

Truth be told, without using the local platform of SEO, Google plus fails to recognize your business, which clearly means lack of authentic information over the web.

Local SEO encourages better and enhanced credibility

People trust Yahoo, Bing and Google with their eyes closed and believe, these magical search engines have remedies for each and every query. It is a well-accepted notion among the commoners, the brands that appear in the top search lists are most wanted and authentic service providers. So, if you want people to believe in your brand's credibility, Search Engine Optimization adds credibility to your brand power among the commoners. Local SEO adds credibility as well as a definite increase in the web traffic.

Your Peers are using

Business is all about competition. Your peers are using it and yielding the benefits, why aren’t you?