Bing Ads Reduces Campaign Reporting Lag To 1 Hour

January 27th, 2015

Impression and click performance data is now delivered much faster.

The post Bing Ads Reduces Campaign Reporting Lag To 1 Hour appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Cortana, SEO Speed & Matt Cutts Google Talk

January 26th, 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Cortana, SEO Speed & Matt Cutts Google Talk appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity

January 26th, 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Wanted: Session Ideas For SMX Advanced

January 25th, 2015

Here’s your chance to help shape the agenda for our always sold-out Seattle conference.

The post Wanted: Session Ideas For SMX Advanced appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Download your WhatsApp Contacts

January 24th, 2015

You can now use the WhatsApp messenger on your Mac or Windows PC provided you have the WhatsApp app running on a mobile phone that is not an iPhone. Go to web.whatsapp.com on your desktop, scan the QR code on the screen with WhatsApp on your phone and you can instantly send or receive messages to any of your WhatsApp contacts from the computer.

WhatsApp supports desktop notifications in Google Chrome so you can read your messages even if the WhatsApp web app is open in some background tab. The other benefit is that you can send pictures from your desktop or the DSLR SD card without having to transfer the bulky file to your mobile. There’s no support for sending audio or video files though. The other limitation is that your mobile phone should be connected to the Internet for you to use WhatsApp on the web.

WhatsApp Address Book

If you right-click on the profile picture of any WhatsApp contact, you’ll get a link that looks something like this;

https://web.whatsapp.com/pp?t=s&u=919760008596

Here the blue string represents the phone number of your contact with the country code while the red string (t=s) represents the size of the picture thumbnail. If you replace t=s in the URL with t=l, you’ll get the bigger version profile picture of that contact.

Save your WhatsApp Address Book Locally

The WhatsApp app on your mobile phone does not offer an option to download the profile images nor is there an option to export your WhatsApp Contacts for uploading into other address books like Google Contacts or LinkedIn. However, the contacts data can be easily extracted, or rather scraped, from the WhatsApp website in less than a minute with the help of a bookmarklet.

WhatsApp Contacts

To get started, drag the WhatsApp bookmarklet to the toolbar of your Google Chrome. Next open web.whatsapp.com on your computer, wait for the website to load and then click the bookmarklet in the toolbar. You can either choose to have a CSV list of your WhatsApp contacts or create a print-ready addressbook of your WhatsApp network. This will have the high-res profiles pictures, the names and the telephone numbers of all your contacts.

The WhatsApp image URLs are session-based and thus cannot be shared. You can however press Ctrl+S or Cmd+S on Mac to download the entire web page created by the bookmarklet and it will permanently download the profile pictures to your computer as well.

The WhatsApps app UI itself is written in React, a JS library from Facebook. If you are curious to know how the bookmarklet works, see the annotated version.


The story, Download your WhatsApp Contacts, was originally published at Digital Inspiration by Amit Agarwal on 24/01/2015 under Bookmarklets, WhatsApp, Internet.
Digital Inspiration Technology Blog

Find How Many “Eggs” Follow you on Twitter

January 23rd, 2015

When you join Twitter, it sets your profile picture as a colored egg but for people to take you seriously, you replace that egg with your face. This is the first rule of the Twitter book but some users aren’t paying attention. Maybe they are too lazy to change the avatar, maybe they want to stay anonymous or maybe they are bots and fake users created by spammers who “sell” Twitter followers.

Twitter Eggs

This week, I set out to count the number of eggs that follow me on Twitter and results were surprising. It turned that out of the 53k users who follow me, around 15% of the followers have eggs as their avatars. Most of these “egg” profiles have never tweeted, their Twitter bio is empty and they have followers in single digit. All big hints that these profile are boosting your “follower” count but not actually reading your tweets.

You can click here to see the full Twitter eggs report.

Find & Remove your Egg Followers from Twitter

If you are curious to know how many eggs follow you on Twitter, here’s a Google Script that will help. It will read your Twitter followers and if any of them have eggs as a profile picture, it will log an entry into a Google Spreadsheet. Here’s how you can get started:

  1. Click here to copy the Google Script in your Google Drive. If you are getting an error that “there are currently too many people viewing this file” error, try this mirror.
  2. Replace amit@labnol.org with your own email address (the report will be sent here) and labnol with your own Twitter handle.
  3. Go to the Run menu and choose Step 1 – Authorize. The script will ask for certain permissions and you need to choose Accept  at the authorization prompt.
  4. Open the Run menu again and choose Step 2 – Run to initialize the script. That’s it.

You can now close the Google Script window. The script runs in the background and it will send you an email once it has extracted all the eggs from your Twitter account. This is an open-source Google script that uses the Twitter API to get your followers.

Google Script for Twitter

Thou shalt not have an egg image as your default avatar in Twitter.

Wondering how the script finds the egg profiles? No, it doesn’t do any magic image matching, it merely looks at the URL of the Twitter avatar – it there’s the word “default” in the URL, it means the underlying image is that of an egg. Simple.


The story, Find How Many “Eggs” Follow you on Twitter, was originally published at Digital Inspiration by Amit Agarwal on 21/01/2015 under Twitter, Internet.
Digital Inspiration Technology Blog

Read 2000 Popular Magazines Online for Rs. 500/Month!

January 22nd, 2015

magzter magzines

Magzter Gold now offers you 2000+ popular magazines for a  low subscription fee of around RS 500 per month ($ 8). This is a great deal for magazine readers, as this allows… more »

Read full original article at Read 2000 Popular Magazines Online for Rs. 500/Month!

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Quick Online Tips

How to Change WordPress Login Page Logo & Background

January 21st, 2015

Custom WordPress login

Did you know you change the WordPress login screen logo and background easily. Just as you have a custom WordPress theme and a unique site design, why should you not… more »

Read full original article at How to Change WordPress Login Page Logo & Background

©2015 QuickOnlineTips. All Rights Reserved.

Quick Online Tips

Why SEOs Need to Care About Correlation as Much (or More) than Causation

January 20th, 2015

Posted by randfish

correlation does not equal causation

Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of you who like visuals, our friend AJ Ghergich and his intrepid team of designers created some nifty graphics to accompany the piece.

Once upon a time, SEO professionals had a reasonable sense of many (or perhaps even most) of the inputs into the search engine’s ranking systems. We leveraged our knowledge of how Google interpreted various modifications to keywords, links, content, and technical aspects to hammer on the signals that produced results.

But today, there can be little argument—Google’s ranking algorithm has become so incredibly complex, nuanced, powerful, and full-featured, that modern SEOs have all but given up on hammering away at individual signals. Instead, we’re becoming more complete marketers, with greater influence on all of the elements of our organizations’ online presence.

Web marketers operate in a world where Google:

  • Uses machine learning to identify editorial endorsements vs. spam (e.g. Penguin)
  • Measures and rewards engagement (e.g. pogo-sticking)
  • Rewards signals that correlate with brands (and attempts to remove/punish non-brand entities)
  • Applies thousands of immensely powerful and surprisingly accurate ways to analyze content (e.g. Hummingbird)
  • Punishes sites that produce mediocre content (intentionally or accidentally) even if the site has good content, too (e.g. Panda)
  • Rapidly recognizes and accounts for patterns of queries and clicks as rank boosting signals (e.g. this recent test)
  • Makes 600+ algorithmic updates each year, the vast majority of which are neither announced nor known by the marketing/SEO community

how Google works

Given this frenetic ecosystem, the best path forward isn’t to exclusively build to the signals that are recognized and accepted as having a direct impact on rankings (keyword-matching, links, etc). Those who’ve previously pursued such a strategy have mostly failed to deliver on long-term results. Many have found their sites in serious trouble due to penalization, more future-focused competitors, and/or a devaluing of their tactics.

Instead, successful marketers have been engaging in the tactics that Google’s own algorithms are chasing—popularity, relevance, trust, and a great overall experience for visitors. Very frequently, that means looking at correlation rather than causation.

[Via Moz's 2013 Ranking Factors - the new 2015 version is coming this summer!]

We’ll engage in a thought experiment to help highlight the issue:

Let’s say you discover, as a signal of quality, Google directly measures the time a given searcher spends on a page visited from the SERPs. Sites with pages searchers spend more time on get a rankings boost, while those with quick abandonment find their pages falling in the rankings. You decide to press your advantage with this knowledge by using some clever hacks to keep visitors on your page longer and to make clicking the back button more difficult. Sure, it may suck for some visitors, but those are the ones you would have lost anyway (and they would have hurt your rankings!), so you figure they’re not worth worrying about. You’ve identified a metric that directly impacts Google’s algorithm, and you’re going to make the most of it.

Meanwhile, your competitor (who has no idea about the algorithmic impact of this factor) has been working on a new design that makes their website content easier, faster, and more pleasurable to consume. When the new design launches, they initially see a fall in rankings, and don’t understand why. But you’re pretty sure you know what’s happened. Google’s use of the time-on-site metric is hurting them because visitors are now getting the information they want from your competitor’s new design faster than before, and thus, they’re leaving more quickly, hurting the site’s rankings. You cackle with delight as your fortune swells.

But what happens long term? Google’s quality testers see diminished happiness among searchers. They rework their algorithms to reward sites that successfully deliver great experiences more quickly. At the same time, competitors gain more links, amplification, social sharing, and word of mouth because real users are deriving more positive experiences from their site than yours. You found an algorithmic loophole and exploited it briefly, but by playing the “where’s Google weak?” game rather than the “where’s Google going?” game, you’ve ultimately lost.

Over the last decade, in case after case of marketers optimizing for the causal elements of Google’s algorithm, this pattern of short-term gain leading to long-term loss continually occurs. That’s why, today, I suggest marketers think about what correlates with rankings as much as what actually causes them.

If many high-ranking sites in your field are offering mobile apps for Android and iOS, you may be tempted to think there’s no point to considering an app-strategy just for SEO because, obviously, having an app doesn’t make Google rank your site any higher. But what if those mobile apps are leading to more press coverage for those competitors, and more links to their site, and more direct visits to their webpages from those apps, and more search queries that include their brand names, and a hundred other things that Google maybe IS counting directly in their algorithm?

And, if many high ranking sites in your field engage in TV ads, you may be tempted to think that it’s useless to investigate TV as a channel because there’s no way Google would reward advertising as a signal for SEO. But what if those TV ads drive searches and clicks, which could lead directly to rankings? What if those TV ads create brand-biasing behaviors through psychological nudges that lead to greater recognition and a higher likelihood of searchers click on, link to, share, talk about, write about, buy from, etc. your TV-advertising competitor?

Thousands of hard-to-identify, individual signals, mashed together through machine learning, are most likely directly responsible for your competitor’s website outranking yours on a particular search query. But even if you had a list of the potential inputs and the mathematical formulas Google’s process considers most valuable for that query’s ranking evaluation, you’d be little closer to competently beating them. You may feel smugly satisfied that your own SEO knowledge exceeded that of your competitor, or of their SEO consultants, but smug satisfaction does not raise rankings. In fact, I think some of the SEO field’s historic obsession with knowing precisely how Google works and which signals matter is, at times, costing us a broader, deeper understanding of big-picture marketing*.

Time and again, I’ve seen SEO professionals whom I admire, respect, and find to be brilliant analysts of Google’s algorithms lose out to less-hyper-SEO-aware marketers who combine that big picture knowledge with more-basic/fundamental SEO tactics. While I certainly wouldn’t advise anyone to learn less about their field nor give up their investigation of Google’s inner workings, I am and will continue to strongly advise marketers of all specialties to think about all the elements that might have a second-order or purely correlated effect on Google’s rankings, rather than just concentrate on what we know to be directly causal.

—————–

* No one’s guiltier than I am of obsessing over discovering and sharing Google’s operations. And I’ll probably keep being that way because that’s how obsession works. But, I’m trying to recognize that this obsession isn’t necessarily connected to being the most successful marketer or SEO I can be.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

How to Load Bootstrap Faster in 5 Easy Steps

January 19th, 2015

customize bootstrap

How can you make Bootstrap load faster? Thousands of websites use Bootstrap for developing a great mobile first website easily and is an essential web design element. Bootstrap scripts and… more »

Read full original article at How to Load Bootstrap Faster in 5 Easy Steps

©2015 QuickOnlineTips. All Rights Reserved.

Quick Online Tips

Prime Reasons for, why SEO plays in enhanced web traffic

It has been recently found that, the strategies opted by the SEO Birmingham companies have become critically significant to the success of small businesses. If your online business is not making use of SEO Birmingham, this write-up discusses prime reasons why you should opt for the local strategies used by SEO Birmingham companies.

As per the recent findings, more than 39% of the NETIZENS experience problems while searching for the local businesses over the Word Wide Wed. People know about the existence of the local business, but suffer inconvenience while locating web information about such businesses. The major reason behind such inconvenience suffered by the Netizens is that such business fails to understand the relevance of SEO Birmingham. Thereby, if your business provides products and services over the web nationally or internationally, search engine optimization can be of great help over making the brand visible on the search engine results.

Nowadays, more and more people rely on the Internet for finding local businesses

There have been times, when the local business did not worry about the scope of SEO, just word of mouth has been more than enough for spreading their existence to the local consumers. But, today as per the statistics more than 84% of the people make use of the Internet medium for locating the local businesses. No telephone directories, people rely on search engines.

Thus, it becomes essential to change the traditional marketing strategy to modern day strategy of online marketing.

SEO Birmingham costs a little less

If you are considering Adword strategy to capture the online marketing domain, you must be aware of the fact; the popularity of the keyword chosen is directly proportional to the amount of the fee paid. Selection of local keywords means lesser keyword competition, which means you need not pay extra costs.

Helps in reaping the benefits of advanced Google features

SEO companies in Birmingham, such as SEO Results4u at Avon House, 435 Stratford Road, Shirley, Solihull, West Midlands, B90 4AA 0121 746 3121 also contribute to the SEO landscape of their local area, be it Solihull, Birmingham or even the wider West Midlands area.

People are actually unaware about the fact, Google plus has changed the traditional way of Internet usage. If the keywords chosen are relevant to the domain to the local market, you very wisely unlock enhanced services offered by Google:

  • A map representing the physical location of a business
  • Appealing pictures with respect to the business
  • Make use of the reviews posted by the user

Truth be told, without using the local platform of SEO, Google plus fails to recognize your business, which clearly means lack of authentic information over the web.

Local SEO encourages better and enhanced credibility

People trust Yahoo, Bing and Google with their eyes closed and believe, these magical search engines have remedies for each and every query. It is a well-accepted notion among the commoners, the brands that appear in the top search lists are most wanted and authentic service providers. So, if you want people to believe in your brand's credibility, Search Engine Optimization adds credibility to your brand power among the commoners. Local SEO adds credibility as well as a definite increase in the web traffic.

Your Peers are using

Business is all about competition. Your peers are using it and yielding the benefits, why aren’t you?